"What is Ukraine?"

The British Ukrainian Society in partnership with Ukraine International Airlines is holding a competition to find the winning answer to this question.  

Ukraine is the largest country in Europe and home to 46 million people. And yet it is, by and large, a rather unfamiliar country lacking a unique or distinctive brand and does not project a clear sense of its national identity.  

The Society is keen to hear what people who have an interest in Ukraine think about this question and is offering a prize, sponsored by UIA, of a weekend break for two in Kyiv to the winning entry.  

By filling out the form below, we invite you to submit a strap line (max 20 words) that you feel best describes Ukraine together with a short note (max 120 words) explaining how your strap line captures the essence of Ukraine and that projects the best image of the country.  

All entries will be judged by a panel of experts from top international creative and branding agencies.   

Our aim is to start a dialogue on the important question of Ukraine’s national image and how it can be better projected both internally and internationally. A stronger brand for Ukraine will attract foreign investment, increase tourism spending, and create a national sense of identity that brings pride to a country and meaning to its citizens.

How to enter:

All submissions should be made via the British Ukrainian Society website. Contestants must fill out the entry form where they can submit their strap line and explanation.

Deadline:

The website will be open to entries from 15 September 2009. The deadline to enter is 15 February 2010.

Prizes:
The best entry will win a weekend break for two in Kyiv, courtesy of Ukraine International Airlines (including return flights London – Kyiv, hotel accommodation and transfers arranged by Panorama Tours). Winners will receive professional feedback from the panel of judges.
Contest Rules and Regulations:

All entries must be submitted via the online entry form by 23:59 Greenwich Mean Time, 15 February 2010.
Only one entry is accepted per person.
All fields on the submission form must be completed in order for entries to be accepted.

By submitting the submission form you certify the following statement "I certify that I am the author of the material I am submitting to the British Ukrainian Society. The British Ukrainian Society and its licensees may reproduce, distribute, publish, display, edit, modify, create derivative works and otherwise use the material for any purpose in any form and on any media. I agree to indemnify the British Ukrainian Society for all damages and expenses that may be incurred in connection with the material."

Three winners will be selected for first, second and third prizes.

Winners will be announced 15 March 2010 on the British Ukrainian Society website.